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Perkins+Will: Commerical interiors & Branded Environments project for non-profit corporate headquarters
Role: Primary & secondary research, experience mapping, site analysis, concept design & content development
What: Non-Profit relocating from multiple outdated suburban facilitates to single centrally located headquarters in Minneapolis.
Be the Match is a leading donor registry connecting blood cancer patients and donors all over the world.
Providing engaging spaces & experiences for employees, visitors, donors, public, and partners.
Connecting the mission of Be The Match to the larger public and surrounding communities
- Passion of employees, staff, and network partners not immediately recognizable within workplace
- Employees need collaborative, flexible workspaces to better serve patients and donors
- Employees have a variety of work styles & needs yet were restricted to outdated offices
- Workplace does not fully embody mission and values of the non-profit
Minimal internal / external engagment within the workplace
Experience strategy diagram
Jobs To Be Done: What does the new space need to accomplish for each of the unique audiences that will be interacting with the new space?
Storytelling opportunities: engage internal and external audiences at multiple destinations throughout the space