Atlanta Beltline
Wayfinding & Signage

Project Description: Urban redevelopment of 100 + year old abandoned railroad tracks. 

Atlanta, Georgia / Perkins+Will / Urban Design Reuse, 22+ mile walk/bike/light rail development. 

Role: User research & experience studies, strategy, graphic design & layout, design development

Research Findings: The project has been a 10+ year work in progress with substantial community driven interest.  Developed in-depth research to understand scale of communities & user groups affected by project, their identities, their voices and concerns.  Precedent studies, best practices, material research, etc. also included.  

Site & Information Zones Analysis: Where and when users will encounter wayfinding information.  Site encompasses, residential, commercial, urban, and rural landscapes.  Comprehensive signage and wayfinding plan needed to accommodate for all conditions. 

System + Conditions Analysis

Analysis of existing conditions.

Distinctive shape as identity, and wayfinding tool. Site is over 22 miles long, needed to develop way to ground users, indicated where they are on the site, and connections to larger site.

Concept development.

Scalable, flexible 'kit-of-parts' signage system.

Design Development.

Installed trail photos + renderings

© 2018 by PAMELA STEINER / DESIGNER